Bachelor of Business Administration in Marketing

Bachelor of Business Administration in MarketingBusinesses must not only develop products that will entice customers, but also find an effective way to bring them to the market. Those with a bachelor of administration degree with a specialization in marketing will take courses in business administration, which are designed to help improve the performance of the business, and will also learn effective advertising and product distribution techniques. Students at accredited universities will often be taught in rigorous courses that teach students the differences between marketing goods and services, the process of wholesaling, retailing methods, market analysis and pricing strategies. Some students pursue an online bachelor of business administration degree so they can continue working while pursuing their degree.

Description of a Bachelor of Business Administration in Marketing

Many students think that marketing is synonymous with sales and advertising, but marketing is a broader discipline that covers the various ways that products can be brought to market. Students of a bachelor of business administration in marketing will not only learn about effective advertising techniques, but will also learn how to use sales associates and representatives to increase sales. Also, the bachelor of business administration in marketing focuses heavily on consumer behavior and on how consumer behavior can be used to predict whether products will sell. The techniques that students learn in bachelor of business administration in marketing courses will have direct relevance to what they will be doing in the office, like the skills taught in courses such as the Principles of Marketing and Business Law. Students who obtain a BBA in marketing will pursue various bachelor of business administration in marketing jobs, including market research analysts, survey researchers, management analysts, administrative services managers and sales managers. In some cases, students will be directly involved in marketing and sales campaigns, while in other cases, they will enter into a consultation position. The schools that students attend play a major role in whether they have successful careers, with two top schools being Harvard Business School and Duke University.  Once earning a bachelor of business administration in marketing degree, students will find many career paths opening up to them.